About Gentry Consulting
Turning Strategy into Operational Reality
Gentry Consulting helps health plans and health systems translate strategy into day‑to‑day operational execution across commercial and government‑sponsored programs. With more than 33 years of managed‑care experience and two decades in business, the firm brings practical, hands‑on expertise to organizations operating in complex, highly regulated environments
Who We Are
Founded in 2006, Gentry Consulting is a healthcare operations advisory firm focused on bridging the gap between strategic intent and production‑ready operations. We help organizations achieve operational clarity, compliance, and measurable results as they navigate constant industry change.
Our Founder
Founder Mark Gentry brings more than 33 years of managed‑care experience, including 20 years leading Gentry Consulting. He began his career at Humana supporting core business operations, developing a systems‑close understanding of how strategy, workflows, and information intersect in live health plan environments.
Mark later held leadership roles with national Medicaid payer Centene and provider‑sponsored Ochsner Health Plan, translating business and policy decisions into operational reality across claims, medical management, credentialing, and supporting systems. This combination of payer and provider‑owned plan experience gives Gentry Consulting a comprehensive view of execution challenges across the healthcare ecosystem.
Today, that perspective informs an advisory approach focused on operational readiness, disciplined execution, and sustainable performance in complex, regulated environments. Follow Mark on LinkedIn
20 Years of Experience & Impact
January 2026 marks the 20‑year anniversary of Gentry Consulting—a milestone reflecting long‑standing trust from regional and national health plans facing complex operational challenges. Over two decades, the firm has supported organizations across commercial lines of business and government‑sponsored programs, including Medicare, Medicaid, and ACA marketplace plans.
Our work spans strategy design through operational execution:
Standing up new products and plans
Re‑tooling inefficient or outdated workflows
Preparing organizations for high‑stakes regulatory milestones such as securing a Medicare Advantage contract award with CMS
How We Work
Gentry Consulting partners with clients to connect the dots between vision and operations. Whether engagements focus on strategic alignment, cross‑functional workflow integration, or enterprise‑level readiness, our approach is grounded in practical execution and built on real‑world operational experience.
Our Commitment
Every engagement is anchored in a simple promise:
Clarity. Execution. Results. ™
If your organization is preparing for growth, transformation, or regulatory readiness, Gentry Consulting brings the experience and operational discipline to help turn strategy into reality.