About Gentry Consulting
Turning Strategy into Operational Reality
Gentry Consulting helps health plans and health systems translate strategy into day‑to‑day operational execution across commercial and government‑sponsored programs. With more than 33 years of managed‑care experience and two decades in business, the firm brings practical, hands‑on expertise to organizations operating in complex, highly regulated environments.
Who We Are
Founded in 2006, Gentry Consulting is a healthcare operations advisory firm focused on bridging the gap between strategic intent and production‑ready operations. We help organizations achieve operational clarity, compliance, and measurable results as they navigate constant industry change.
Our Founder
Founder Mark Gentry brings more than 33 years of managed‑care experience, including 20 years leading Gentry Consulting. His career began at Humana in the San Antonio market, progressing from an entry‑level data role into financial and program analyst positions supporting forecasting, reporting, and mainframe‑based managed‑care operations. That early experience created a ground‑level understanding of how health plans function—and how information, workflows, and organizational silos impact performance.
Mark later worked for national Medicaid payer Centene and provider‑sponsored Ochsner Health Plan. This combination of national, Medicaid, and provider‑owned plan experience gives Gentry Consulting a 360‑degree view of incentives and constraints across payers, providers, and regulators.
20 Years of Experience & Impact
January 2026 marks the 20‑year anniversary of Gentry Consulting—a milestone reflecting long‑standing trust from regional and national health plans facing complex operational challenges. Over two decades, the firm has supported organizations across commercial lines of business and government‑sponsored programs, including Medicare, Medicaid, and ACA marketplace plans.
Our work spans strategy design through operational execution:
Standing up new products and plans
Re‑tooling inefficient or outdated workflows
Preparing organizations for high‑stakes regulatory milestones such as securing a Medicare Advantage contract award with CMS
How We Work
Gentry Consulting partners with clients to connect the dots between vision and operations. Whether engagements focus on strategic alignment, cross‑functional workflow integration, or enterprise‑level readiness, our approach is grounded in practical execution and built on real‑world operational experience.
Our Commitment
Every engagement is anchored in a simple promise:
Clarity. Execution. Results.
If your organization is preparing for growth, transformation, or regulatory readiness, Gentry Consulting brings the experience and operational discipline to help turn strategy into reality.